This week, Facebook announced that mobile sales now accounted for 69 percent of its advertising business. During the 2014 fourth quarter, Facebook made $3.6 billion in total ad sales and $12.5 billion in total revenue.
But this weekend during the Super Bowl, Facebook is testing out a new service that will bombard users with ads as they talk about news in real time. This includes video ads playing automatically on a person’s news feed when triggered by keywords mentioned in posts. Last year during the Super Bowl, Facebook targeted ads based on members likes, profiles and demographic information.
Essentially, Facebook wants to challenge Twitter and try to lure people to use the social networking service while watching a live event.
Except, as Engadget notes, this significant advertising event may have the opposite effect and annoy a lot of users. Imagine typing a message into your Facebook feed about your car and having a video ad pop up and start to play automatically.
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